Augmented reality is a great platform for playing with 3D animals. The material is the same: 3D models and animations. The difference is that instead of using them to generate static images, you can use them to make interactive objects that move around in your world. You can walk through them or eat from their mouths, or dive into their stomachs or take off their wings.
3D animals are fun. They bring useful ideas like “beauty” and “looks good” and “we should keep doing this” to the real world. And they are a great way to change how people interact with your brand, because the 3D graphics are so much better than any kind of static photo or video could ever be.
But there’s not much to say about augmented reality that you can’t already say about 3D animals in general, because everything we know about 3D animals has been said before.
There are about 1.5 million 3D animal models in the world, each with a unique shape and texture. But they all look the same. How can that be? Because animals are hard to draw, and people don’t want to draw them over and over again, so people end up making them up.
But now Google is doing it better. They have scanned 2 million 3D animal models, and they’re giving you augmented reality links so you can see them in real life.
Augmented reality, a technology that overlays digital information over the real world, is a booming new frontier in consumer software. It started as a gimmick for video games and military applications, but now it’s available to everyone.
The promise of augmented reality is that you can see everything in your real world from the perspective of any 3D model from any source. You get all the information you need about your environment dynamically and instantly.
Augmented reality has potential to change how businesses do business. In particular, it could make marketing more efficient by letting you see and interact with products in different contexts.
In this blog post I’ll show you an example of how augmented reality can be used to help marketers. More specifically, I’ll show you an example of using Google’s Augmented Reality (AR) platform in their AdWords engine to help marketers find customers when they need them.
Let’s take a look at some sample results
Augmented reality is the technology that makes it possible to see virtual objects in the real world, rather than just on a computer screen or in a cartoon. It’s not new: you can already play games with AR technology. But today, Google has taken AR to a new level: its Google Chrome browser now works natively with AR, and Google is producing apps for phones and tablets that allow people to create 3D models of anything they can see in the real world.
Google has been quietly working on this technology for years. When I first started learning about it a few years ago, there was no Google-branded app. Now there are quite a few, including the capability to use your phone camera to shoot a 3D model of an object in front of you and see it pop up in your browser as if it were an illustration in a book.
Gone are the days when we had to rely on AR apps on other platforms like Samsung’s Gear or Apple’s iPad to play games or view models of buildings or furniture. Now we can do all that right in the browser.
The Google project “Project Tango” is doing something new and interesting: using 3D sensors, it can understand the layout of a room, even if someone has never been there before. The result is an augmented reality that makes computer-generated images seem as real as the real thing.
The technology is pretty well developed. What’s missing is a use case that shows what this can do. This blog posts is part of that effort.
You’ve seen them in stores. You’ve been asked to try them out. These glasses have a wee screen attached to the bridge of your nose, and a pair of lenses in front of your eyes. The screen has tiny pictures of things you’re interested in projected on it, and a little navigation wheel turns the wheel for you, like one of those wheel-on-a-stick motion-control toys for kids.
The people who sell these devices are betting that we’ll be asking our kids to wear these things while they’re still in short pants. The point is to let you use your smartphone or tablet as if it were a handheld game console, but with augmented reality: adding new information and capabilities to what you see.
The AR 3D glasses are a new kind of computer display. But they’re also an example of how the internet is changing the way we interact with our surroundings.
Augmented reality (AR) is the term for technologies that overlay virtual information on top of what you see in real life. True AR uses special glasses or other wearable devices with screens; “augmented” reality uses data from your phone (or some other device).
The idea behind both kinds of AR is that instead of just looking at stuff, you can
When we use the word “augmented,” we usually mean something like adding extra details to a real-world scene. For example, if you are in a house and you want to point out a particular item on the wall, it is helpful if you can tell your friend where it is with some certainty.
But what happens when you have a house with an augmented corridor? You are standing outside, but you can see exactly where the door is. You can see that there is something on the wall, and you can see the angle of the door relative to your line of sight. This looks a bit like magic because it isn’t magic at all. It is just augmented reality.
The point here is not about augmented reality per se, but about how we think about augmented reality – as a kind of trick or gimmick that adds details to real-world scenes. We don’t recognize it as “real” or “true.” It doesn’t change how we see the world; it just adds new information to our view. It’s just like going into an art gallery and seeing images in the paintings with descriptions attached: they make no difference to the painting itself except that they help us understand it better.